About Us

 At BeautyBlender, our mission is simple: to celebrate individuality and empower our readers to find confidence, community, and joy through beauty and style. All beauty concerns, our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics.

We believe when it comes to our beauty coverage—from how beauty products are chosen for review to why we write the things we do—the more transparency, the better. That’s why we feel it’s important to share exactly how we go about doing what we do: from how we create our content to who’s behind it and more.


Beautyblender is your online destination for great values, special offers, and the latest news on some of the world’s most loved beauty and skincare products.


Hi! We’re so happy you stopped by. If you love all things makeup as much as we do, you’ve come to the right place. Settle in, click around and get ready to add a whole inspiration to your beauty mood board.


We started BeautyBlender because, like you, we’re pretty obsessed with beauty and style, whether it’s testing a new serum for hyperpigmentation, tracking down the best size-inclusive work leisure, or dissecting the real history of cornrows. Our site has Various Beauty content—and it’s not all lipstick testing and brow grooming.

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